Cacao & Climate Change

Florencia Fridman is a self-empowerment artist working globally with heart opening therapies involving Ceremonial Grade Cacao, yoga, sound journeys, and breath as instruments for transformation. Florencia is passionate about supporting the voices of indigenous nations, wisdom keepers, and guardians of the sacred lands. She works with the Mayan tradition from Guatemala and the the Sapara Nation of Ecuador.

She shares her passion for Theobroma Cacao through education and ceremony globally. Florencia has opened for Deepak Chopra, has facilitated ceremonies for the corporate world at Spotify, and has been a guest to teach at NYU.

Florencia is the co-Founder of Cacao Laboratory, a Ceremonial Cacao brand aiming to bring awareness of a regenerative world through the voice of Cacao. She is also the founder of Florecer Community, bridging modern and ancient wisdom to create a more beautiful world our hearts know is possible.

Federico Fridman is a marketer, brand builder, and entrepreneur specializing in social impact.  His interest in wellness started when he was young, as he studied breathwork with his mother and Leonard Orr. Federico graduated from Ramapo College in 2008 having studied Business and Communications.   With a focus on bringing wellness to the Hispanic community, Federico built Ser Saludable, a free magazine designed to offer healthy alternatives to the mainstream Spanish speaking populations in the Washington Heights neighborhood in Manhattan. Soon thereafter, Federico began working in the finance industry, with the desire for first-hand experience in economics and finance.  After some time, he was ready to do more for those wanting to create change. He developed Just Bee Productions, a brand building and marketing agency. He has traveled to Central and South America and to Europe; creating community, and spreading love in every location. He is the co-Founder of Cacao Laboratory, a Ceremonial Cacao brand aiming to decolonize the cacao industry and affect change for the growers of our food. 

Daniela, a vibrant artistic force, is guided by her indigenous roots and a deep love for creation. A devoted mother and skilled artist, she seamlessly navigates the realms of motherhood and artistry, drawing inspiration from the spirit of Pachamama and the wisdom of Abuelita Moon. With her unique approach, Daniela harnesses the power of photography to redefine beauty and ignite the inner flame within her subjects. 

 Her work has garnered recognition and accolades, including exhibitions at colleges and museums across the tri-state area and a prestigious showcase at the White House in 2016. Inspired by the success of The Real Beauty: Uncovered Project, which earned numerous Healing Arts Awards, Daniela created the Unbranded Photoshoot—a captivating fusion of photography, Cacao Ceremony, and meditation. Her clients leave these transformative sessions feeling seen, comfortable in their skin, and often receive inspired messages from their guides. 

 For her first documentary film, Daniela chose to spotlight the critical challenges faced by our planet through the lens of cacao, a sacred plant integral to the broader conversation about sustainability. This project reflects her commitment to raising awareness, promoting environmental stewardship, and honoring the wisdom of indigenous communities who have long understood the interconnected web of existence. Through her debut documentary film and other artistic pursuits, Daniela seeks to amplify the voices of those on the frontlines of climate change while encouraging viewers to take action and embrace their role as stewards of our precious planet.